Why this didn't work
After conducting a usability test, we realized there was a significant drop-off rate on the signup screen because user's were asked to add too much information such as name, email-address and phone numbers.
To counter that, I simplified the signup screen and user's were only required to add their phone number and a generated OTP.
The second reason is that there are too many mandatory input fields. Most user's would exit the form once they add the first few text fields.