The Retailer app
Dastgyr is a B2B e-commerce marketplace that cuts out the middle men and directly connects retailers to manufactures through which they can grow their business and expand their reach to other areas and even to other countries.
The Retailer app connects retailers to manufactures through which they order goods such as grocery items, textiles, industrial goods and can expand their reach to other areas and even to other countries.
Target Group
Retailers are owners who have small to medium enterprises consisting of everyday groceries, construction goods, chemicals or fabrics. Due to the current economic conditions, they are unable to grow their business or even break. Distributors and wholesalers not delivering on time and overcharging commissions and keeping a huge portion of the profits for themselves. Due to this, they are not able to maintain their business and eventually go bankrupt.
North Star Metrics
1. Increase User engagement
Daily Active users
Monthly active users
Session duration
Feature Interaction rate
Monthly active users
Session duration
Feature Interaction rate
2. Improve Feature Adoption
User retention rate of new features
User Interface Design
Onboarding & Signup
Order Placement
Help Center
Design System
Product-Service System
User Journey map
Usability Testing & Way forward
In order to understand the impact of the retailer app, we interviewed the retailers to better analyze their experience.
- Retention increases by 20% after adding Urdu language as the default.
-In-app explainer videos lowered the amount support requests per day.
- All SKU Images were updated.
