Target Groups & Problem statement
The underserved retailer
Retailers are owners who have small to medium enterprises consisting of everyday groceries, construction goods, chemicals or fabrics. Due to the current economic conditions, they are unable to grow their business or even break. Distributors and wholesalers not delivering on time and overcharging commissions and keeping a huge portion of the profits for themselves. Due to this, they are not able to maintain their business and eventually go bankrupt.
Solution Strategy
The Retailer app
Dastgyr is a service that cuts out the middle men and directly connects retailers to manufactures through which they can grow their business and expand their reach to other areas and even to other countries.
The Retailer app connects retailers to manufactures through which they order goods such as grocery items, textiles, industrial goods and can expand their reach to other areas and even to other countries.
North Star metrics
1. Increase uSER engagement
- Daily Active users
- Monthly active users
-Session duration
- Feature Interaction rate
- Monthly active users
-Session duration
- Feature Interaction rate
2. Improve feature ADOPTION
- User retention rate of new features
Product-Service System
User Journey map
Design System
Color System
CTA
ToolTips
Typography & Spacing rules
User Interface Design
onboarding & Signup
Order Placement
Help Center
IMPACT ANALYSIS & Way forward
In order to understand the impact of the retailer app, we interviewed the retailers to better analyze their experience.
- Retention increases by 20% after adding urdu language as the default.
-In-app explainer videos lowered the amount support requests per day.
- All SKU Images were updated.
